Gosuke Kumamura

Gosuke Kumamura is the Online Marketing Manager/Socila Media Lead in Microsoft, and is responsible for corporate website management and social media marketing strategy.

In 1998, after graduating from Waseda University, Gosuke started his career as a professional saxophonist, and threw himself into the world of IT industry in 2000. In 2002, Gosuke joined RealNetworks K.K., and was responsible for product marketing of RealPlayer, and editor-in-chief of RealGuide and RealNews. In 2004, Gosuke moved to Coleman Japan, and was responsible for their entire online marketing strategy. He has developed entire websites, online communities, and e-commerce sites within 6 month, and controlled them for 2 years.

Gosuke joined Microsoft in 2006, and became the first social media lead in 2009. Gosuke is the first person to identify himself as ‘Social Media Lead’ for not only the company but also among Japan’s enterprises.

Session: An Easy Access Social Media Marketing Method for Japanese Enterprise

Users of Social Media, as typified by Twitter, have rapidly increased for several years. This has gradually led Japanese enterprises to consider how to address and use Social Media. However as many case studies from the U.S.A. and Europe have demonstrated, the very different cultures of business and social media make it difficult for businesses to implement successfully.

In this session, Gosuke will introduce Social Media Centers of Excellence (SMCOE), developed by Microsoft for Japanese businesses, and also contrast local and international social media culture. In addition he will cover making use of Social Media for business strategy, performance measurement, and how to create a social media plan to achieve concrete results.